We produce an eclectic mix of creative digital media projects for a range of like-minded organisations.

Find your focus.

In the loupe is a video production and digital media business based in Sydney.

A loupe is a simple magnification device used to see small details from a different perspective.

We provide the focus for what matters to you and your audience. Our approach is to create empathy, be engaging and candid.

We’re here to help tell your story.


It takes a broad skill set to produce an effective video campaign from start to finish.

What we do

+ pre production & strategy

+ video production & filming

+ video editing

= creative digital content


+ web videos

+ live events & community festivals

+ short films

= storytelling & brand identity

Community engagement

+ digital inclusion & facilitation

+ inclusive film making workshops

+ assistive technology consultation

= social purpose projects


Our clients engage us because we are informed, professional and convey ideas and stories from a unique perspective and focus.

What a great collaborative project to be truly proud of. Well done to all participants of ‘Short Changed’, In the loupe and the staff of the ‘Living the Dream’, Waverley Community Living Program. I cannot stop smiling!

Alisa Carpenter

Manager | Waverley Community Living Program

We were so pleased with the quality and caliber of the videos produced for an overview of our listed company H2Ocean. Brendan is great to work with, took all our feedback and comments on board and delivered videos we were thrilled to use on our website and social media channels.

Toby Heap

H2 Ventures Founding Partner

What a professionally filmed production and we loved the main actress who portrayed so beautifully her feelings.

Cheryl Camberg

Rose Bay, Australia

A good facilitator for people with disabilities, he treated us with respect and was generous with equipment.


Inclusive film making workshops

In the loupe, thank you for this footage from Three Spoons birthday…You captured the evening and the spirit of the event perfectly

Pat Saeloy

Owner | Three Spoons Cafe


Office location:

Level 2/9 George St
North Strathfield
NSW 2137

[email protected]

0451 474 821

ABN. 16 602 893 001

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