Making the Sutherland Shire Council's beaches more accessible and inclusive

In the loupe worked with the Sutherland Shire Council to highlight their Mobi Mat initiative, to help make the Shire’s beaches a more inclusive and accessible place for people of all abilities.

The Mobi Mat initiative allows people with a disability access the beach with ease. The video was developed to showcase the service on the council’s social media, as well as to let members of the community know how to book and use the service.

We followed the story of Shanon Bates, a keen paddle boarder, who uses the Mobi Mats to more easily access one of his favourite beaches, Cronulla.

In the loupe loves working with organisations who prioritise inclusivity, diversity and giving back. Getting to spend a day on the beach was a bonus.



Client: Sutherland Shire Council
Date: February 2019