We were thrilled to team up with the Black Dog Institute and communications & marketing guru Catherine Feeney of Altogether to produce a short animated graphics video for the launch of the Bite Back 2.0 digital campaign.

Bite back is an online platform targeting the 14-17 year old demographic addressing mental health awareness and mindfulness, offering a suite of practical online tools to aide school aged youth.

“Adolescence can be a difficult time for many young people. It is seen as a crucial period for intervention as 75% of mental health problems emerge before the age of 25 years”. (Source: Black Dog Institute)

We worked collaboratively with Catherine and the Black Dog team to devise the creative treatment and production of this short explainer clip for use across Bite Back social media platforms to encourage people to check out the new website and get a sneak peek of some of the tools and resources available.