Who we are.

We’re a passionate team of professional videographers, editors and digital media specialists.

Using  our broad range of video and photography skills – combined with our knowledge of assistive technology, multimedia production, digital inclusion and facilitation – we produce clear communication strategies and compelling videos that magnify your key issues.

We particularly enjoy working with innovative and socially-aware organisations that connect with and support their local communities. In our experience these projects and outcomes provide an authentic narrative, engage people deeply and evoke an emotional response.

We’ve found that organisations who identify and take ownership of their corporate social responsibility are leaders in their fields and recognise the importance of these values to the success of their business, brand, employees and customers.

We have built this business by connecting with a range of like-minded organisations and individuals. For us, applying our technical production skills and creativity to tell your story is the essence of being ‘in the loupe’.

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Brendan O’Connell | Creative Director

Meet Brendan, our Creative Director. Brendan brings over 15 years experience to the business, and is an absolute wiz with all things videography, photography and editing. Brendan also spent part of his career working in the disability sector, and particularly enjoys working with innovative and socially-aware organisations that connect with and support their local communities.

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Alice Craven | Production Manager

Meet Alice, our Production Manager. She joined In the loupe in May 2019, and does everything from managing the ongoing pipeline of work to ensuring everything goes to plan on shoot day. In a past life, Alice was a project manager. She loves travel, nature and getting out bushwalking and seeing live music on the weekends. She’s also a killer point-guard in a regular basketball league.

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Shirley Wong | Communications Officer

Meet Shirls, our Communications Officer. “I use my iPad and my communication board to communicate as I have Cerebral Palsy, but this doesn’t stop me from doing my job. I assist with communication such as helping with writing blogs and posts for our website, Facebook and Instagram pages. I enjoy working with my colleagues and we joke around sometimes while we complete the tasks at our own pace and assist each other. We have different types of skills to share and contribute. I’m also a childhood educator at Only About Children childcare centre in Rhodes where I teach the three preschool rooms Auslan sign language and expand on the topic of the week in each room as well as singing, which the children love!”