In the loupe teamed up with Blooms the Chemist to create their most recent national social media campaign. This video is the first in a series designed to highlight the brand’s connection to their people and communities. By focusing on the stories of their staff, customers and communities, Blooms are showcasing their commitment to people being at the heart of everything that they do.

In this uplifting video, we hear from Mrs. Margaret Jones, a 100 year old customer of Blooms the Chemist in Forestville. Her tip for making it to 100? “I think it’s moderation, doing a little of everything, a little drink, a little naughtiness, eating sensibly. A little bit of fun, friendship, family, and love.” Words to live by! This inspirational centenarian relies on some of the services provided by Blooms the Chemist to maintain her independent lifestyle.

In the weeks after posting, this video received the highest engagement of any post on the Blooms the Chemist facebook page. Video posts on Facebook have 135% greater organic reach than photo posts* and 55% of people watch videos online every day*, so video storytelling is a no-brainer for Blooms.

*Source: Forbes