Journey Early Learning teamed up with In the loupe to produce an engaging video story to share with parents and the local community to showcase their centre, the innovative programs offered and their curriculum at their Banyo branch in Queensland.
Co-founder Ryan Meldrum speaks about the Journey culture being an incredibly important part of what makes their centres successful. The video highlights the inclusivity of the centres, the relationships and bonds that staff make with the children and families, the early friendships that are formed and the role that Journey Early Learning plays in the local community.
This is a great example of an organisation using video and a digital strategy to convey its mission. Its unique perspective, selling points and experiences available to the local community as well as a wider audience serve to promote their services and maximise their ROI with 100% occupancy in terms of childcare placement fulfilment.