The popularity and success of video marketing is growing so fast that by the end of 2019, videos will make up 80% of all online traffic* for consumers. It is reported that 55% of people watch videos online each and every day*, and video posts on Facebook have 135% greater organic reach than photo posts*.

S2P Connect, a local high school tutoring company, decided to capitalise on these stats and have teamed up with In the loupe to create this infographic explainer video to promote their business on social media. We’re excited as this is our first video to be shared on Chinese and Korean social media platforms WeChat and KaKaoTalk, which brought a new set of learnings on how to engage audiences on these platforms.

Infographics are a great way to explain a complex message to your audience quickly. Video marketing represents a way to increase your organic reach, engage more potential customers and keep your brand front of mind.

*Source: Forbes