The SWCCF is an amazing organisation that has managed to raise over $7 million over the last 15 years for research into childhood cancer.

Like many small organisations, SWCCF had so many key elements to their story and journey, they needed help with focusing and communicating what they do, their achievements and the values that continue to drive them.

In the loupe collaborated closely with Sue Walter, AM. and Alan McGuirk to understand how the Foundation works and the personal story behind it, to produce an emotive explainer video they could share with their sponsors, volunteers and potential supporters.

In these kinds of organisations everyone pitches in to lend a hand and get the job done. None handier than radio broadcaster and personality Ben Fordham of 2GB who kindly provided the voice over for this informative piece.